How effective is the combination of your main product and ancillary texts?

Location – The setting of my video and the backgrounds of my album covers are all black, depicting bare locations in order to strengthen the focus onto the character shown in each shot or picture. On my album’s front cover, I have set the spider on a web, which is not featured in the video production, but helps to identify the creature that it sat upon it. The plain black and white of this background helps to make the bright colours of the spider stand out. It also adds an element of reality to the image, by using the convention of a spider sat on its cobweb awaiting its prey despite the surreal feel of the actual spider.

Font – The graffiti font style used on the front of my album cover links in with the urban feel typically associated with rap artists. This is further depicted in my video through the spider’s use of rap-style postures. The colour of my font is a golden yellow, the same colour used on the spider’s ‘bling’. This insinuates that the title is made out of gold, also representative of the power theme that runs through much of the rap industry. Furthermore, on the inside cover of the album with the track list on, the font I have used links in with the spider and the fact that it’s the same colour purple which again is used to link in with the idea of royalty. Also, bold font is more noticeable than other fonts, catching the eye, and so is used for integral information.

Spot Lighting – The use of a spotlight on my characters both in the video production and the album covers is to draw the eye of the audience to that creature. It is also taken from the conventions of the rap industry to highlight that the person the spotlight is trained on is more important than everyone else, picked out with light when all else remains dark.

Colour Scheme – The colour scheme I have chosen to run throughout my video and ancillary product is purple and black. The purple, the colour of the spider’s costume and font, is to create a connotation with royalty. This aids the audience in understanding where the spider stands in his society (the food chain) – or rather, where he thinks he stands, as he is unsuccessful in catching his prey. Like most rap artists, the spider uses purple, the colour of kings, to impress upon the viewer his opinion of himself. Black is used to depict the dark humour behind the spider’s lyrics (sexual innuendos crossed with a predator chasing his prey).