Treatment

song title: Spider and The Fly Genre: Funny Rap

Ideas/Concepts/Inspiration

The songs and artist that where my inspiration to go with this genre was ' Gimme some more' and 'Woo Haa' by Busta rhymes and 'Bonkers' by Dizzy Rascal. This is due to there crazy camera angles used to show the disorientated atmosphere in the scenes and have a surreal feel to them which i aim to accomplish with my work.

My idea that i spawned off these music videos is of a man dressed as a spider and a woman dressed as a fly. I have used my research that i have done on my target audience to choose the colours for the background for each character (Spider with webs in back ground , primarily purple and Fly with rotten food in the background primarily pink.) The hole music video will be biased on sexual innuendo's from the Spider to the Fly, these will be shown by both the lyrics and the visual working together therefor, following Goodwin's theory. finally i will need to create an animation to go in my music video because i would like to further my knowledge of how to create a animation as i am wanting to study it in university .

What I Will Need

In order to achieve my music video's full potential i will need to find two actors who aren't afraid to get into the character iv set them and rely sell the performance. In order to find these sort of people it would be in my best interests to start my search at the drama studio for some fresh talent. For the Meise-ene-scene i have chosen the drama studio due to me being able to manipulate the light in my shots also known as white balancing. i will create the actual background for each of my characters on a large canvas. I will also need to create or buy a Spider and Fly costume , or i could see if one of the DT teachers could help me out.

Challenges

The main challenge for me will be the animation segment of my video , this will be purely down to the fact that i have a lack of skills in this department at this moment in time having never actually made one myself. However, i will give it a good go and if all goes as planned i think it will be very effective. The background of my characters will also be quite time consuming but unlike the animation i have done similar topics before and am confident in my capabilities.

Justifications

i am going to try and follow Goodwin's theory in order to make my music video look professional.

Mood Board

the images on my mood board all give me inspiration and ideas for my music video due to them being in the same genre. Goodwin's theory is followed rather well in these music videos because what you see links in with what you hear, also the music video demonstrates the genre characteristics eg stage in metal video and bling in rap video. also due to the genre a good use of close ups of the artist has been used like in all music videos however the genre is shown by the use of distorted camera angles and shots. their is also a good use of intertextuality which also follows Goodwin's theory on what makes a music video.

Research Analysis

I created a poll for my music video to find out what people thought was best for my genre such as colour, costume and mese-ene-scene. I created it on Polljunkie.com and posted the link to it on my blog. The results i found have helped me to improve my video and make hard decisions.

The first Question I asked was ' would a funny rap video have animation on it?' i found that seventy five percent of consumers who took my blog said yes. This suggested to me that in order to create a good rap music video i must create a animation and include it in my video. In order to achieve this i must learn how to create animation on the computer. The next Question linked in with Goodwin's theory, the questionn read ' would the costumes of the artists match the songs lyrics?(a song about a bug, a man in a bug costume)'

One hundred percent of the consumers that took my poll said yes, this shows that Goodwin's theory has become an outline that people now expect in music videos. i will have to make two costumes one of a spider and one of a fly.

The third Question that i asked was 'what colour would you associate with a spider?' I found that most of my audience thought that the best colour for a fictional spider is a tie at 29% on the colours black , green and purple. I had no deffinat answer with the colour of my fly costume either with brown and black tied at 11% of my audiences vote. leaving green with 33% and blue with 44 % of the audiences vote , this result was due to the fact that blue and green are colours of two commonly known types of fly.I then asked my audience if there opinions would have changed had they known that the spider was manipulative and male and the fly was female and sweet. i found that the results then changed to purple for the spider and pink for the fly this shows that the cotume coluors i have chosen is interprited by my audience the way i wanted it to be .Finaly i asked what clothes would they have most asosciated with rap artist and 100% said Bling big puff jackets and bling this signified to me that stereotypes are a verry good route to take in the music video industry.